Troy Cornejo

Why build a subscriber list?

 

I have had debates with people that say,


"Troy all you need is a website and good seo"


AKA high google, bing, and yahoo page rank.

 

Now yes having a website with good seo is
awesome if you can get it and keep the seo
current and avoid the algorithm changes.

 

But lets take a look, every major store has
a website and I promise they have sweet seo
that is kept up to date.

 

Wal mart, Target, Amazon and so on, you know
what else they all have? A subscriber opt in
form to give customers updates.

 

I know because I get the emails all the time
from all 3 of them when there is a sale or
a special promo about to go live.

 

I even get them from my local grocery store,
it is just good business.

 

It is all about repeat sales for them.

How does this relate to you?

 

Let me give you an example, lets say I just
joined program XYZ and I love it, so I send
out a broadcast to my subscribers.

 

You get my email and take a look at XYZ, you
decide man Troy is right this thing rocks! So
you join and take an upgrade for $50.

 

You have your own subscriber list and now you
want to share XYZ with them so you send your
own email to your list.

 

As an upgraded member of XYZ lets assume you
get the standard 50% commissions on upgrades.

 

You have a modest sized list of about 1000, out
of those 1000 25%  (250) open your email.

 

Out of those 250 10% (25) join XYZ.

 

Out of those 25 2 decide to take an upgrade and
you just made the $50 back you paid to upgrade.

 

Imagine having 2k, 5k, 10k or more on your list….

 

Obviously there is no XYZ product and we made
no sales but that is exactly how it works, I have
seen and experienced it first hand many times.

 

When wal mart sends out a broadcast to 100k do you
think it generates any online sales or motivates a
person to grab the car keys and drive there?

 

You bet it does 🙂

 

In order to build your subscriber list you will need
an autoresponder. One I like for price and function
is Rocket Responder.

 


For me it is just the best when you look at price and
function, I have a review of it here: Click here

 

To your success,
Troy

 

Filed under: It's Your List

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