Archive for July, 2012

Formatting a solo ad

Troy Cornejo

Formatting a solo ad

When you send a solo ad or use do a mailing
using a viral  list  builder  you  will  want  to
format your ad a certain way.

First thing is to come up with a good subject
line. In today's internet marketing world we
are being slammed with email after email.

So we want our ad to stand out in the sea
of emails. Be careful using words like Free
and money as that can trigger spam filters.

Look at what other people are doing when
you are looking at your emails, if a subject
line jumps out at you modify it and use it
on one of your own ads if you can.


Be sure to change it a little straight copy
cat is frowned upon and will give you a
bad reputation.

When you write your ad you want to make
it as short and to the point as you can. If
you can use html do it, bold some of the
words, use color on some of them.

Only use 6 to 10 words per sentence and
try to make the paragraph(s) as small as

If they have to look to the right too far they
will not, they will just scroll to the bottom
and look for the credit link.

Which brings me to my 2nd rule, do not
make the ad to long, if the credit link is

Visible without having to scroll your ad has
a much better chance to be read, Because
as they scan the page they cannot help but
see your ad while looking for the credit link.

Anytime the human eye see's words the mind
will read them, it cannot be stopped, go ahead
and try to look at these words and not read.

You….cant….stop….can….you? 🙂

So use a catchy subject line and keep your ads
as short and to the point as you can.

To your success,

Troy Cornejo




What is a lead capture page?

Troy Cornejo


What is a lead capture page?

A lead capture page is simply a web page that has
an opt in for on it. When a person fills out the form
with a name and email address they are given info
or a product they requested.


This is also sometimes called a squeeze page. If
the page is used on a Traffic Exchange or safelist
the opt in form should be above the fold.

What does above the fold mean?


Above the fold is a term that means the object in
question, in this case an opt in form will be visible
without having to scroll the page.


If you plan on putting your picture on it that should
also be above the fold to get maximum exposure.


If you are using a lead capture page on a Traffic
exchange then the page in question should fit
entirely on the screen as most TE users will
not scroll…ever.


800×600 or around is a good size for a TE splash/LCP.


If you need a splash page maker here are a few
good ones that can be joined and used for free.
Free members are limited but you can get at
least a few out of each.


Adkreator all about Splash and LCP creation

Instant Splash Splash/LCP pages and pages and banners

Easyhits4U Pretty darn good splash and LCP page maker

Click Voyager Lot of people use this free splash page maker


To your success,

Troy Cornejo

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